Tuesday, 21 February 2017

Impact of Ownership Structure on Financial Performance in India

Family businesses since ancient times are base for building a nation due to their contribution towards the GDP of a country and are also employment opportunities created by these . In a developing nation like India the majority of businesses are in the supreme control of the families. It has been estimated that 90% of the business in India is controlled & managed by families. From 'Mom and Pop' Kirana stores to large corporation, groups and SME's we can see the  family run businesses. Most of the giant business houses like Tatas, Ambanis, Birlas, Godrej, Wadias, Anil Aggarwal – Vedanta, Bajaj, Ruias, Ranbaxy  Munjals, Mahindra, Thapars, Mittals, Shaparji Paollonji, Jindals, Adanis, Times of India and many more are all controlled by families. The role of family and the head of the family is quite important in India.  Many researches have been carried out to study the performance of family business & across the world  superiority in performance of family business has been noticed  but in actually  there is  not much significant difference between the performance of both the groups of companies whether we talk in terms of Net Worth, Capital Employed or  Long Term funds.  In terms of liquidity position both the groups of company almost stood at par & There is no significant difference  in terms of current and liquid ratio. However the only  significant difference is in terms of interest coverage and Financial Charge Coverage ratio. Position of non-family business is much risky in these previousy mentioned criterion as compared to family business.Also in India the position and condition of family business is quite competitive as against non-family business. They have reached at par with public limited companies and state owned companies. The family business mainly need to improve in terms of NPM, DE i.e use of leverage, and investment in terms of current assets.

Ms. Meenakshi Chopra
Assistant Professor
Dept. of Management Studies

Sunday, 12 February 2017

Mobile Apps-Boon and Bane

In recent years, there has been a tremendous growth in the use of mobile phones across the globe. Users are using mobile phones for different purposes. Users want to perform most of their tasks through a mobile phone for shopping, tickets booking etc. According to ITU approx. 77% of the world’s population is online using mobile devices. So this is the reason that most of the companies are opting mobile applications/apps for their business growth. Mobile applications are software applications and developed to run on different devices like Smartphone’s, tablets and other mobile devices.

Companies are providing their mobile apps in play store/App store and a user can download the same from that source. Some of the most popular stores are Apple’s App Store, Google Play, and Windows phone store. According to statista.com there are more than 2.2 million apps in google play store and two billion apps in the apple’s play store.  It is expected that by 2020, 189 billion U.S. dollars revenue would be generated by mobile apps. There are a number of advantages of using mobile apps like Bus/Train/Airplane/ tickets booking there nohassles in booking tickets using a mobile app.

There is no need to stand in long queues in cinema halls. No need to go to shopping for your favorite book, movie or other accessories. No need to go to your bank for transferring fund, or for any other bank services etc. So we can use mobile apps for all types of services. There are many other advantages of mobile apps like a better user experience, worldwide access, client secure login, easy installation, easy update etc. This is the main reason why companies are putting more emphasis on mobile marketing through apps.

So far we have analyzed various advantages of mobiles apps but on the other side, it has many disadvantages as well. Students are concentrating more on games or messaging apps. It may be a situation that after some years we do not know any of our neighbors, yes we do know them only if they are talking to us through some mobile apps. We are trying to do everything from our mobile without any physical efforts thus we are becoming lazy and obese. On a very serious note by using a mobile app, indirectly we are making our private/sensitive information public. Companies are using this information for their personal benefits. Some companies also sell this data to other countries to have profits. Many times mobile applications are being hacked by hackers of other countries.  There are some more points on which we should give some emphasis as far as mobile apps are concern. So think before installing any mobile app.

Mr. Pramod Pandey
Assistant Professor
Dept. of Management Studies

Monday, 6 February 2017

Security issues: A major concern with the Growing Dependency and Usage of Big Data concepts

With the advent of technology in present era all most all organizations, large and small enterprises, private companies, almost all sectors whether Government organizations, private organizations, sector related to healthcare, airlines industry, sensors, Education sectors, Sales and marketing department of almost all companies, various government projects of digital era are using the booming technology related to big data and working rigorously on big data project.

Demonetization is the current source which has generated humongous amount of data. Analytical engineers are working day and night to know the facts and details of black money defaulters. If analytics are not applied on the data on time, data becomes stale. Presently the data is generated by three explosions; cloud Computing Explosions, Data Explosions, and Conversion Explosion.  This exploded data is stored in large repositories which are also increasing every second where Data is stored in peta-bytes, zeta bytes.

Big Data Systems: Big data systems can store very large amounts of data; can manage that data across many systems; and provide some facility for data queries, data consistency, and systems management.

The challenge is not to manage a boatload of data – many platforms can do that. And it’s not just about analysis of very large data sets. Various data management platforms provide the capability to analyze large amounts of data, but their cost and complexity make them non-viable for most applications. The big data revolution is not about new thresholds of scalability for storage and analysis.

Big Data as an specific Technology:

Big Data as a specific technology is not any Hadoop HDFS or Lustre or Google GFS or shard storage system. It is more than managing big data sets. It is not a Map Reduce cluster as its more than how you query large data sets.

Big data is an application with all combined traits of different technologies together which attracts developers, data managers and large scale data analysts. It’s a collection of plethora of cost effective technologies with different attributes and capabilities, works together to give effective and result oriented results.

Big data as any data repository is able to handles large amounts of data stored in distributed and redundant storage. It can perform parallel task processing and easily accessible as a commercial or open source product. It is extensible with basic capabilities which can be augmented and altered easily. Big data revolution is basically built on three pillars, big, cheap and easy data management which enhances its ability to scale data store at greatly reduced cost and analyse data easily, effectively in a faster manner with all complex data type. It provides all characteristics which are not available with traditional databases.

Hadoop Framework: The big data systems uses Hadoop framework i.e. most big data systems actually use one or more Hadoop components, and extend some or all of its basic functionality. The components of Hadoop Framework can be explained through its working and divided into 5 layers:

Layer 1: Data Storage: HDFS
Layer 2: Data Processing: Map Reduce
Layer 3: Task and Resource Management: YARN
Layer 4: Data Access: PIG
Layer 5: Orchestration: HBase

The Hadoop framework is much like a LAMP stack. Normally these pieces are grouped together, but you can mix and match, or add onto the stack, as needed. For example, there are optional data access services like Sqoop and Hive. Lustre, GFS, and GPFS are data storage alternatives to HDFS. Or you can extend HDFS functionality with tools like Scribe. The entire stack can be configured and extended as needed. As this new technology enables all to collect, manage and analyze their data lying in humongous amount in the repositories and take better and efficient decision for their betterment and growth. It has significantly changed the nature of analytics from descriptive analytics to Disruptive Analytics to Predictive Analytics so that this humongous data can be leveraged in global business to improve its economy. As the technology is benefiting the company in terms of growth prospects the repositories are stuffed with sensitive data which emerges the issues of security. It is a matter of big concern as all sensitive information of companies or individuals are stored in repositories which can be misused and can promote to fraudulent. Lots of demographic information of individuals is also stored in big repositories under UIDAI scheme. At the same time as individuals adhaar number is linked with various govt schemes provided for citizens, data is laundering freely. If a small human stupidity get take lace due to unawareness, it’s very easy to get victim.

With the increased adoption of cloud based, web based and mobile based applications sensitive data has become accessible from different types of platforms easily. Especially these platforms are highly vulnerable to hacking, especially if they are low-cost or free.

Hackers and crackers are keeping their eyes on this flow of data, anytime by any means they can catch your personal information and can do all malicious attacks, frauds and can perform mischievous activities which can harm personally or financially. This is the reason the protection of private and confidential information gains more and more attention. Big Data Security is the most highly ranked priority in the IT strategies, in case of big data the way data is exploding protection of information is of crucial importance. Hence we can say a lack of data security can lead to great financial losses and reputational damage for a company. In case of continuously exploding big data losses due to poor IT security can exceed even the worst expectations.

Challenges of Big Data Security:

·         Single level protection in most distributed systems
·         Evolvement of NoSQL without security feature
·         Requirement of additional security measures in automated data transfer
·         Validation of information received, whether it remains trustworthy and accurate.
·         Mining personal information without asking user permission or notifying them.
·         Lack of division of different level of confidentially within the company.
·         Lack of routine audits to be performed on Big Data.
·         Inconsistent monitor and track of origin of big data.

Antivirus industry is working together and continuously from years to deal with malicious attacks and to provide maximum gains. The big data security can be improved by focusing on application Security, rather than device security, should keep isolated devices and servers containing critical data, by introducing real time security information and event management, by providing reactive and proactive protection.

Ms. Arpana Chaturvedi
Assistant Professor
Dept. of Information Technology
What is Good Teaching?

 “A teacher who is attempting to teach without inspiring the pupil with a desire to learn is hammering on cold iron.” — Horace Mann

“They may forget what you said but they will never forget how you made them feel.” – Carol Buchner

“The teacher who is indeed wise does not bid you to enter the house of wisdom but rather leads you to the threshold of your mind.” — Kahlil Gibran

Books, Journals and Accessories like Computer, White / Black boards, LCD  projectors, etc. apart from  a serene environment  are integral part of teaching.

All students must have  had hundreds of teachers in their lifetimes and a very few of these teachers they would remember as being exceptionally good. What are the qualities that combine to create an excellent, memorable teacher? Why do some teachers inspire students to work three times harder than they normally would, while others inspire students to avoid their classes ? Why do students learn more from some teachers than others?

 Four essential qualities that distinguish exceptional teachers based on  an experiment asking the students to identify the qualities they feel most important for a good teacher is identified as core areas.

  • Knowledge – Knowledge of the subject is a pre-requisite. You must be an expert in your field-both theoretical and practical –preferably with an industry interface and experience.
  • Communication skills - ability to communicate the knowledge and expertise to students in a simple and receptive fashion. Give students an answer and they can solve one problem, but show students the techniques needed to find the answer for themselves and they can  become self-sufficient in the field. Knowledge is worthless unless it is delivered to the students in a form they can understand.
  • Interest – Good teachers are able to generate interest in the subject they are discussing with clarity avoiding any ambiguity. Good teachers work hard to make their material relevant, realistic, practical and exciting.
  • Respect – Good teachers have a deep-seated concern and respect for the students in the classroom.

“The mediocre teacher tells.  The good teacher explains.  The superior teacher demonstrates.  The great teacher inspires”.  ~William Arthur Ward

When one strive and work to become a good teacher to create a good class, without these four core qualities, good teaching will just not take place. The positive seeds teachers plant in their students keep on growing throughout their lives.

“The best teachers teach from the heart, not from the book”.  ~Author Unknown

“What a teacher writes on the blackboard of life can never be erased”.  ~Author Unknown

“A good teacher is like a candle – it consumes itself to light the way for others”.  ~Mustafa Kemal Atatürk, translated from Turkish

Prof. Bhushan Manchanda
Associate Professor & Head Corporate Affairs
Department of Management Studies

Tuesday, 24 January 2017

Behavioural Economics and Demonetization

Behavioural economics is a subfield of economics that focuses on the psychological social and emotional factorsthat influence decision making which is different from traditional economics.

As defined by Dick Thaler and Cass Sunstein book named “Nudge”,there exist two kind of personalities in the market one the human and other the Econs. The Econs are the ones that are true follower of traditional economics and thus tend to take perfect rational decisions. Where as humans are emotional and impulsive while taking decisions.

Assuming market is full of Econs isa myth and in reality, the market majorly comprises of humans. Studying behavioural economics enables us to understand individuals, their behaviour, their reactions and their action patterns.

The most talked about event last year was Mr. Modi government’s massive demonetization program of discontinuing 500 and 1000 notes. An Econs viewpoint would be excepting the policy without hesitation and without complaints. However, an Econs viewpoint would be quite different.

We all are aware that the implementation of this policy resulted in lot of inconvenience and chaos especially within the people whose daily transaction was in cash. The human behaviour advocates that we all hate losses more than we love gains. However, despite this, the Indian citizens preferred standing in long queues and supported the nation’s decision of demonetization. There can be possibly two main reasons for this behaviour, which is contrary to the expected one.

Firstly, a strong belief that today’s inconvenience would enable us to have a fairer society in future. This belief of fairer society was inculcated in people psychology with help of the second reason that was the persuasive dialogues and speech of the prime minister which motivated the people believe that today’s little inconvenience and tolerance would definitely lead to a corruption free and fair future. 

Ms. Manisha Gupta
Assistant Professor
Dept. of Management Studies

Monday, 16 January 2017


FEMINISM is related with the answer of some questions such as who is a woman? What characteristics does it mean to be a woman? Is she a sister-mother-wife-daughter? Or is she more or less than that? What is her role in society at present and how does it play out in different organizations? Does she really face domination? If so, how? Is Feminism really an answer to her problems? And does she need liberation? Who will bring about this liberation and how? Basically Feminism is a range of views and social movements that share a common goal and political movements to define establish and achieve equal political, economic, personal and social right for women.

In reality there are three broad themes in the support of feminism:

The first one is the conceptualization of women as a socio-political category, second one is the various ideas of women’s oppression, and third one is the idea of emancipation.

This includes seeking to establish equal opportunities for women in education and employment. Feminist typically advocate or support the rights and equality of women in every field.

Feminism is a broader term that continues to campaign for women’s rights which includes right to vote, to work , to earn fair wages, to own property, to receive education etc. It promotes autonomy and integrity and to protect females from rape, sexual harassment and domestic violence.

Although Feminist advocates mainly on women’s rights which does not mean that feminism is about suppressing male from their right which they already uphold.

Feminism is not supposed to be popular. It’s supposed to attack deeply ingrained social structures that, obviously, people are going to want to cling to. If the only stances you ever take are the ones that you know everyone’s going to agree with, you are not changing the world. Feminism didn’t teach us to hate men but it did teach us to stop prioritizing them over women.

Since feminism is against gender stereotypes, so generalizations like "men are bad" would actually fall under the category of "anti-feminist," since it is itself a gender stereotype. But in actual, the cultural views of men as more aggressive, impulsive, and cold are just a few of the stereotypes feminism aims to combat. So feminism does acknowledge is that men (not to mention white people, able-bodied people, and other advantaged groups) have privilege, and that this privilege can be used for good or for bad depending on your choices and behavior.

A number of people argue that by calling themselves "feminists" rather than "equalists" and bringing attention to the way people's experiences differ based on gender, feminists are actually reinforcing gender rather than striving toward a post-gender society. Feminists may have differing views on what gender is, but most of us can agree on is that nobody should feel like they have to behave a certain way because of their gender. We can maintain this belief while acknowledging that we live in a world where gender is very, very real. A post-gender society (or at least a post-compulsory-gender society) would be great to live in, but we can't pretend that exists already.

Dr. Ruchi Singhal
Associate Professor
Dept. of Management Studies

Tuesday, 10 January 2017

Digital media is a form of electronic media where data is stored in digital (as opposed to analog) form. It can refer to the technical aspect of storage and transmission (e.g. hard disk drives or computer networking) of information or to the "end product", such as digital video, augmented reality or digital art. Florida's digital media industry association, Digital Media Alliance Florida, defines digital media as "the creative convergence of digital arts, science, technology and business for human expression, communication, social interaction and education".

 Basically digital media refers to any type of electronic media out there. Today media can be accessed in many ways, including with hand held devices like mobile phones, laptops, desktops, mp3 players, and more. Digital media must be stored in an electronic way, so there is a lot of digital content on the internet today, including text content, pictures, audio content, as well as video content. Through the history of internet, digital media has been developing in various ways. Here's we'll take a look at how it has affected the Internet and ways that it may be integrated moving forwards.

The digital revolution in information and communication technologies has created the platform for a free flow of information, ideas and knowledge across the globe. The new media (internet) has been able to incorporate all other means of communication the newspaper, magazine, radio, television, cinema, photographic image, and video. The consequence is the Internet divergence from mass communication. Not only has it led to normative rethinking on the traditional role of the press, it has also led to the adaptation of publication roles. Apart from the more apparent evolution of the content in mainstream mass media, it has also led to a rethinking of the role of the media professionals.  Added to this is the greater ’interiority’ and also ‘interactivity’ of the audience, which is no longer regarded as a passive entity. The fragmentation and blurring of the media institution is fallout. It is no longer an impervious monolith, but subject to constant evolution by the audience. The proliferation of the new media also leads to reduced social control.

You may have heard of digital media, but you may have no idea what it is and how it can help you out when it comes to marketing. It's definitely important that you get up to speed so you can use this to benefit your business. Basically digital media refers to any type of electronic media out there. Today media can be accessed in many ways, including with hand held devices like mobile phones, laptops, desktops, mp3 players, and more.

Digital media must be stored in an electronic way, so there is a lot of digital content on the internet today, including text content, pictures, audio content, as well as video content. Through the history of internet, digital media has been developing in various ways. Here's we'll take a look at how it has affected the Internet and ways that it may be integrated moving forwards.

One type of digital media is text; this in fact represented the very first explosion of this type of content out there on the Internet. When the Internet first got big, there was an explosion of content on the web, especially with all the text editors and word processing options out there today. Larger companies started to put date on computers instead of storing it in cabinets, and the internet definitely allowed a great way to share, transfer, and store content as well.

As the Internet grew, images began to appear. Instead of just text emails, soon people could send photos, and soon photo sites for sharing photos began to pop up. Then in the middle 1990s, audio began to become an important part of digital media with the mp3 files that could be easily used. Soon music and more was shared online with sites that allowed you to share audio.
Last in the digital media development was video. YouTube definitely made video sharing a hugely popular form of modern media distribution and this is continuing to grow as we speak today. Now with new technology seen in things like the iPhone, this new form of virtual media is available in handheld devices as well, and no doubt this sector is only going to continue to grow in the future.

Now that you understand a bit more about the technology side, you may be wondering how it can help your business. Well businesses are using digital media for marketing more and more today, realising that there is a huge marketing field out there and that it can help to draw in visitors and can even provide better search engine visibility with you.

Text content can be kept updated on your site and helpful content is a great part of good marketing. Expertise in your field can really help your business and get traffic flowing into your business website. Photos, charts, diagrams, and models are always popular online and will help you to get more visibility as well. Audio allows you to use music on pages or to do podcasts for your business. Creating videos is a popular method of digital media marketing today, and videos do very well in search engines.

With the popularity of digital media, it is definitely important that you continue to create and use it for good marketing and business results. Even if you have to hire someone to help out, the benefits will make it worth the money. So knowing about and using digital media is definitely important for a business success today.


I don't think there are any rules in life that everyone should stick to anymore. Each to their own I say, and if you agree then you're on the right track to being a confident individual who knows when to say no.

I think one of the big errors people are making right now is thinking that old-style businesses will be obsolete, when actually they will be an important part of this new civilization. Some retail groups are introducing e-commerce and think that the bricks are no longer useful. But they will continue to be important. The Internet is becoming the town square for the global village of tomorrow.

 Dr. Manish Srivastava
Assistant Professor
Dept. of Communication Studies